Question #2-Writing for the Web

Writing for the web is very different from writing for print because of the way viewers read a webpage. Studies have proven that we read webpages much differently than we read traditional print. Viewers tend to scan a page in an "F" shape or similar pattern, never reading the entire content. Below are some tips for getting your information across in a webpage.

• The first two paragraphs must contain the most important information
• Start subheads, paragraphs, and bullets with action words viewers will notice when they scan the left side of the webpage.
• Be brief and get to the point quickly
• Leave out the feel good fluff, viewers aren't interested
• Include photos when possible
• Always proofread your work